Small-sized real estate entities and agencies do not have the tools and resources to create digital tools that allow them to create their own personal brand online and generate value for visitors to their websites. Thus, other real estate portals with greater resources capture the attention of users, concentrate traffic and online acquisition of potential clients and generate and capture all the 'data' and knowledge of the users. All of the above causes real estate agencies to have excessive dependence on portals and are unable to generate brand and value in their own web environments.
Solution
By incorporating digital tools such as mortgage financial simulators, valuable information is provided to clients and a better online presence and positioning of the real estate agency is achieved. At the same time, it facilitates the financial decision-making of users, the 'data' and behavioral pattern are obtained to better understand the needs and characteristics of potential clients, thus enhancing conversion ratios and improving the efficiency of commercial management.